Ikagi: Our reason for being

Much like every individual is driven by a deeper sense of purpose, we believe that every successful partnership and investment is guided by the same principle. This concept, known as Ikigai in Japanese culture, represents the intersection of passion, mission, and vocation.

Our firm is built on the belief that there’s a better way to invest — that’s our raison d’être. This belief drives us to challenge the short-term thinking that dominates today’s market and redefine how investment firms approach
long-term partnerships and investing.

Embracing the philosophy of Ikigai, we seek to partner with exceptional people who share our passion for reshaping culture and are committed to patient capital and thoughtful stewardship. Together, we focus on creating lasting value and building a generational investment firm at the intersection of culture, creativity, and community — for our investors and the companies we support.

Our vision: Build a generational investment firm that shapes culture by creating an evergreen fund that invests in enduring companies across sports, media, and entertainment.

Our mission: Partner with exceptional people—founders, LPs, advisors, and teammates—who are obsessed with redefining how we create, experience, and engage with culture and content.

Our values: Embody passion
and high performance in everything
we do, we are committed to building something lasting and redefining the status quo by fostering curiosity
and embracing self-awareness.