Ikagi: Our reason for being
Much like every individual is driven by a deeper sense of purpose, we believe
that every successful partnership and investment is guided by the same
principle. This concept, known as Ikigai in Japanese culture, represents the
intersection of passion, mission, and vocation.
Our firm is built on the belief that there’s a better way to invest — that’s our
raison d’être. This belief drives us to challenge the short-term thinking that
dominates today’s market and redefine how investment firms approach
long-term partnerships and investing.
Embracing the philosophy of Ikigai, we seek to partner with exceptional people
who share our passion for shaping culture, and are committed to patient
capital and thoughtful stewardship. Together, we focus on creating lasting
value and building a generational investment firm at the intersection of culture,
creativity, and community — for our investors and the companies we support.
Our vision: Build a generational investment firm that shapes culture through an evergreen fund structure that invests in enduring founders and companies across consumer, culture, and content.
Our mission: Partner with exceptional people—founders, LPs, advisors, and teammates—who are obsessed with redefining how we create, experience, connect, and disconnect.
Our values: Embody passion and
high performance in everything we do. We are deeply committed to building something lasting and challenge the status quo by fostering curiosity
and embracing self-awareness.